On TikTok, thousands of creators take advantage of the platform’s popularity as a source of income. The main way to do this is through the Creator Rewards Program, TikTok’s official monetization model.

If you still don’t know how TikTok’s Creator Rewards Program works, this post is for you. We’ll explain its requirements, payments, and what alternatives exist if you don’t have direct access to the program.

How TikTok’s Creator Rewards Program Works: Requirements, Payments, and Alternatives

What is TikTok’s Creator Rewards Program and How Does it Work?

TikTok’s Creator Rewards Program is the platform’s newest monetization system. It’s an update to the Creativity Program Beta, which itself replaced the old Creator Fund, launched in 2020.

This program pays creators based on their videos’ performance, considering multiple metrics.

The goal remains the same: to incentivize the production of higher-quality content—but now offering more competitive rewards than in previous versions. Of course, to access the program, you must meet certain requirements.

Requirements to Access the Creator Rewards Program

The requirements haven’t changed much from its predecessor. Beyond defining how many followers you need, it also includes conditions such as having a personal account and living in certain countries.

Here’s the current list of requirements for creators:

• Be at least 18 years old.

• Have a personal TikTok account.

• Have reached 100,000 views in the last 30 days.

• Have at least 10,000 followers.

• Post original content lasting at least one minute.

• Live in the United States, United Kingdom, Germany, Japan, South Korea, France, or Brazil (where the program is available).

Of course, you must comply with TikTok's community guidelines.

How Creator Rewards Program Payments Work

How much does TikTok’s Creator Rewards Program pay?

While there are unofficial estimates with ranges of payment, TikTok doesn’t disclose this information. The platform doesn’t set a fixed amount. What is certain is that it rewards creators based on qualified views.

To calculate payments, it takes into account factors such as:

• Originality of the content.

• Audience retention.

• Watch time.

• Engagement.

• Search value.

So, there isn’t one single figure—RPM (Revenue per 1,000 views) can vary depending on the video and audience. Hence the importance of generating content and making creative presentations. 

Earnings are available in TikTok Studio, under the “Balance” section. You can withdraw them through different methods depending on availability, including PayPal, bank account, or payment processors like Stripe.

Pros and Cons of TikTok’s Creator Rewards Program

Now that you know how TikTok’s Creator Rewards Program works, let’s look at its advantages and disadvantages:

Advantages

• Direct monetization within the app. No need for brands or external campaigns to generate income.

• Easy access if you meet requirements. You can activate it directly from your TikTok Studio personal account.

• More transparency. It includes metrics and estimated earnings per video.

• Boosts content quality. Rewards longer, original videos with good retention.

Disadvantages

• Limited availability. In Latin America, it’s currently only available in Brazil.

• Requires long content. Videos under one minute don’t qualify.

In addition, we remind you that income varies depending on your audience and performance.

Creator Fund vs. Creativity Program vs. Creator Rewards Program: Quick Comparison

Alternatives to TikTok’s Creator Rewards Program

Since the Rewards Program is only available in certain countries, it’s not the only monetization route for creators in Mexico or other parts of Latin America. Other options include:

• TikTok Shop and affiliate marketing, to sell your own products or promote others.

• Brand collaborations via TikTok Creator Marketplace.

• Live gifts and diamonds.

In reality, there are several ways to earn money on TikTok—you just need to choose the one that best suits your needs.

Conclusion

The Creator Fund was TikTok’s first attempt at rewarding creators, but it wasn’t the most profitable option. With the arrival of the Creator Rewards Program, TikTok hopes to encourage quality content and provide more competitive payments.

Still, relying on a single method may not be enough. You should complement it with other available tools to monetize, especially if you want to expand and receive payments from abroad.

This is where we can help.

With DolarApp, you can access a digital account in dollars and euros (USDc/EURc) from Mexico, Colombia, Argentina, and Brazil. It lets you keep your income in multiple currencies and convert them into your local currency at a fair exchange rate.

DolarApp is a practical alternative—whether you’re earning through TikTok or working with remote companies.

Try the app and manage digital dollars and euros right from your phone.

FAQs

How does TikTok’s Creator Rewards Program work?

The program works with a variable RPM per 1,000 valid views and considers original videos of at least one minute. Final payment also depends on factors like retention and audience engagement.

How much does TikTok pay with the Creator Rewards Program per 1,000 views?

TikTok displays estimated earnings and metrics in your dashboard. Some unofficial sources report between $4 and $8 per 1,000 views, while others place RPM between $0.40 and $1.00 per 1,000 views. The platform itself doesn’t publish an exact figure.

Can I use the Creator Rewards Program alongside other TikTok monetization methods?

Yes. Joining the program doesn’t prevent you from using other income streams. Combining it with affiliate marketing, for instance, is a good strategy if your follower base isn’t large. Diversifying your income is always recommended.

How is the Creator Rewards Program different from TikTok’s previous programs?

The Creator Rewards Program is an update to the Creativity Program Beta and its predecessor, the Creator Fund. Its main difference is that it prioritizes quality content and audience retention, making the system more competitive.

Sources:

Beta Creativity Program

TikTok Community Guidelines

TikTok Studio

TikTok Creator Marketplace