In today's mobile commerce, consumers are looking for more than photos: they want interaction and trust. Shopee Live is the answer, a tool that revolutionizes online sales with live streams that combine entertainment and deals.
This format, already popular in Asia, allows sellers to quickly sell out inventory and is projected to be a strong trend in Latin America in the near future.
Today’s users want interaction, instant answers, and the trust that comes from seeing a product “live and in real time.” That is the essence of Shopee Live, the tool that is revolutionizing the way of selling online.
In Asia, this format is so popular that some buyers wait for live streams as if they were premieres of their favorite series. In minutes, a seller can sell out their inventory thanks to a combination of entertainment, flash offers, and human connection.
Shopee Live is Shopee’s live streaming feature, designed so sellers can showcase their products in real time, interact with the audience, and close sales instantly.
Its impact is not minor: in Asia, sales through this channel reached hundreds of billions of dollars in 2024. Conversion rates in live shopping are up to ten times higher than in traditional e-commerce, thanks to the immediate interaction and the sense of urgency generated by exclusive promotions.
In markets like the Philippines or Indonesia, a single special event has managed to multiply sales up to 50 times in just a few minutes. This formula combines the closeness of a physical store with the convenience of online commerce, reducing the typical distrust of remote shopping.
Currently, Shopee is already one of the most used online stores to buy cheap products in the world. If this feature were to be enabled in the country, it is possible that there would be a new massive and highly profitable online sales phenomenon for those who know how to take advantage of it.
For a seller, Shopee Live is not just “another sales channel.” It is a showcase where you can earn the customer’s trust by showing your product as it is, answering questions instantly, and standing out among thousands of competitors.
In addition, each broadcast works like an event that can attract new followers. In Asia, some entrepreneurs have gained hundreds or thousands of new subscribers in a single live, boosting both their visibility and their sales.
The format also fosters loyalty: those who participate in these broadcasts not only buy, but feel part of a community, returning to future lives for the experience, not just for the product.
Let’s remember that this feature is not available in most LATAM countries; however, these are some of the requirements established in the places where it does work and that will likely be replicated.
Before turning on the camera, make sure everything is in order:
A verified and active seller account.
A catalog with products allowed by Shopee.
Good sales record and fulfillment of shipments.
As for equipment, you don’t need a professional studio, but you do need a cell phone with a good camera, clear microphone, adequate lighting, and stable connection. Preparing a tidy and visually pleasant space makes a big difference in the viewer’s experience.
It is also key to know the content policies: Shopee prohibits illegal items, offensive content, or advertising of competing platforms. Complying with the rules avoids your live being interrupted or your account being sanctioned.
The most common way to do it in countries where it works is from the mobile app:
Log in to your seller account and look for the Shopee Live section.
Set an attractive title, cover image, and add the products you will showcase.
Prepare your set and check audio and lighting.
Press “Go Live” and start interacting with your audience.
It is also possible to broadcast from a PC using programs like OBS Studio, which allows the use of high-quality cameras, multiple angles, and on-screen graphics. This is ideal for brands that want a higher level of production.
The success of a Shopee Live does not depend only on turning on the camera. It’s about combining information, entertainment, and sales fluidly. Some key practices are:
Engage from the first minute: greet, present the dynamic, and start with energy.
Show products honestly and closely: use the item live, answer questions, and share real experiences.
Create urgency: offer discounts or exclusive coupons during the broadcast, and announce limited quantities to encourage quick purchases.
Maintain dynamism: include giveaways, trivia, or guests to keep interest high.
Close clearly: summarize offers, invite to follow the store, and give a preview of the next live.
Whether on Shopee or AliExpress, live or not, the important thing is to offer a good user experience and attract attention with quality products at the best prices.
Ending the live does not mean the work is over. Sharing the replay on social media and within Shopee can continue generating sales for days.
It is also important to review the metrics: how many viewers there were, at what moment more people connected, and which products generated the most interest. This data allows you to fine-tune future broadcasts.
In addition, following up with users who showed interest but didn’t buy at the moment can turn lost opportunities into real sales. A friendly message with an exclusive coupon is often very effective.
In more developed markets, there are agencies that help sellers produce and promote their broadcasts. They offer everything from technical and creative advice to advertising campaigns to increase the audience.
While this may involve an extra investment, for those who want to scale their business quickly, having specialized support can make a difference.
Any verified seller, with at least one published product and a good record on the platform.
Up to 500 in the live’s catalog, although it is recommended to focus on a few at a time to avoid overwhelming the audience.
Any offensive, sexual or content that infringes Shopee’s policies.
Yes. It is even an effective way to gain visibility and attract new customers.
Shopee Live represents an opportunity to sell more and better, combining the immediacy of a physical store with the reach of digital commerce. Although it is not yet available throughout Latin America, preparing yourself now will give you an advantage when it arrives.
Think about which products you would show, how your set would look, and what offers you could launch. Practicing on other platforms will allow you to refine your style and gain confidence in front of the camera.
The day Shopee activates this feature in your country, you will be ready to press the “live” button and turn viewers into loyal customers. And if along the way you want to handle your international payments easily and securely, remember that DolarApp can be a great ally to collect, save, and move your money without borders.
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