You spend days creating valuable content, but your page doesn’t show up on Google. You invest your time, energy, ideas… and nothing. The right positioning tools can change that scenario.

In this article, we show you how Semrush helps you rank better, save effort, and focus your strategy to achieve real results in digital marketing.

What is Semrush and how to use its positioning tools?

Semrush: What is it and what is it for?

It is one of the most complete platforms for those who want to work strategically on online positioning.
Semrush brings together a series of digital solutions designed to optimize the online visibility of brands, research keywords, analyze the competition, and create content more aligned with what users are searching for.

These positioning tools not only help improve organic traffic, but also fine-tune advertising campaigns, identify new business opportunities, and deeply understand user behavior.

Additionally, if you work as a freelancer or manage your own digital project, Semrush can become a strategic ally. And if you receive payments from abroad for your marketing services, you can combine it with solutions like DolarApp to receive your money in digital dollars and without so much hassle.

How to use Semrush's online marketing tools? (Guide)

You know you need to improve your online visibility, but don’t know where to start. That’s the story of many entrepreneurs, freelancers, and marketers who, without the right data, move forward blindly. Semrush's positioning tools are designed to solve exactly that problem.
Here’s what you can do with its key features:

Features and functions of Semrush

Semrush is not just an SEO tool. It’s a full suite with more than 40 features you can use to manage and improve all digital channels of a brand. Here we summarize its most useful toolkits to position a web page:

• Content Toolkit: Discover high-potential topics and write optimized texts that truly connect. Ideal for content marketing.

• Social Media Toolkit: Schedule posts, analyze results, and manage multiple accounts from one dashboard.

• SEO Toolkit: Find technical issues affecting your ranking and get clear solutions to fix them.

• Advertising Toolkit: Plan Google Ads or social media campaigns, optimize budgets, and improve ROI.

• AI and Brand Monitoring Toolkit: Track mentions, measure brand sentiment, and analyze your presence on platforms like ChatGPT.

• Market and Traffic Toolkit: Analyze market trends, identify your audience, and study competitor behavior.

Each function is designed to help you make better decisions and create more effective strategies. These positioning tools let you act proactively, not reactively.

Step-by-step to find keywords in Semrush

One of the most useful features in Semrush is the Keyword Magic Tool, designed to discover what your audience is searching for and how you can attract them with optimized content.
Here’s how to use it step by step:

1. Log in to Semrush
   Go to semrush.com, click on “Log in,” and sign in with your account. If it’s your first time, you can register with your email or Google account. Once inside, go to the main dashboard.
   

2. Access the Keyword Magic Tool
   On the left-hand menu, find the “Keyword Research” section and click on “Keyword Magic Tool.”
   

3. Enter your seed keyword
   In the top search bar, type a general keyword related to your business or topic of interest. For example: “online clothing,” “digital marketing,” “English courses,” etc.
   

4. Analyze the keyword results
   After the search, Semrush will show you a table with hundreds (or thousands) of related keywords. Each will include important data like monthly search volume, keyword difficulty (KD%), cost per click (CPC), and search intent.
   

5. Use filters to refine results
   You can apply filters such as phrase match, exact match, or broad match. This helps you focus results according to word structure or their relationship with search intent. You can also filter by questions if you want to see keywords like “how,” “what is,” “how much does it cost,” etc.
   

6. Explore groups and subtopics
   On the left, you’ll find automatic thematic groups based on your main keyword. You can see categories like “cheap,” “best,” “in Colombia,” etc. Clicking on one will show more specific keywords to help you generate more targeted content ideas.
   

7. Evaluate search intent
   
   Each keyword has an intent indicator: informational, commercial, transactional, or navigational. This helps you know if people searching that keyword want to buy, get informed, or visit a specific site (e.g., “Instagram”).
   

8. Create aligned content
   
   Once you've selected your keywords, the next step is to plan content based on that intent. If it's informational, write guide-style articles. If it’s commercial, create comparison pages or product pages. Semrush also has a writing assistant that suggests how to optimize your text for SEO.
   
   This process is the starting point for any solid content strategy. Using these positioning tools correctly allows you not only to attract traffic but also to connect with people who truly need what you or your business offers.

Advantages and disadvantages of Semrush

Semrush is like that digital Swiss Army knife that gives you access to everything you need to boost your online visibility. Its database of over 21 billion keywords and more than 43 trillion backlinks makes it a giant in SEO analysis. But like any powerful tool, it has its nuances.

Advantages

• Huge and precise database

• Complete toolkit with over 50 tools

• Detailed metrics on backlinks and keywords

• CRM tools for link building

• Generous daily reports

• Clear data visualization

• Generous free trial

• Unique metrics like search intent

Disadvantages

• Only pulls data from Google

• Interface is overwhelming for beginners

• Not ideal for mobile use

• Only one user per plan

• Expensive add-ons

• Features like broken link analysis could be improved

Alternatives to Semrush

Sometimes, to make the best decision, you need to look beyond the most popular tool.

If you’re exploring alternatives because you want lower prices, different features, or a different approach to web positioning, this comparison between Ahrefs, Moz, and Semrush will help you evaluate your options clearly.

Ahrefs vs Semrush vs Moz

Semrush is ideal if you’re looking for comprehensive positioning tools that cover everything from SEO to social media and advertising. If you're after a 360° approach, Semrush is hard to beat.

Semrush plans and pricing

Semrush has plans for all levels: from freelancers managing a few sites to large agencies running full campaigns.
The pricing structure allows you to scale without losing key features.

The positioning tools included in each plan make the return on investment tangible from the first few months.

Frequently asked questions

At DolarApp, we’re dedicated to offering practical financial solutions for marketing professionals who work globally. We also share useful advice for those who want to stand out in a competitive global market.

Here are some of the most common questions about Semrush:

What is Semrush's Global Marketing Day?

It was a 24-hour online event held in 2023 that brought together over 150,000 attendees to learn marketing from global experts. So far, no new edition has been announced.

How useful is Semrush’s free version?

It serves as a gateway to explore the basic features: 10 daily searches, audit up to 100 pages, and track 10 keywords. Great for exploring, but limited for those needing more robust positioning tools.

Is Semrush easy to use?

It can be a bit overwhelming at first due to its many features. However, with enough curiosity and by using its resources, tutorials, and the Semrush Academy, you'll be able to make the most of it to position any website.

In a digital environment where every click counts, mastering positioning tools is key to standing out. Semrush offers a complete solution to optimize your strategy and achieve better results. And if you work with international clients, DolarApp allows you to receive payments in digital dollars quickly, securely, and with the best exchange rate.